My grocery store, Randalls, which is part of the Safeway community including Tom Thumb, Vons, and many others. They are starting a new program called Simple Nutrition to help consumers see quickly the nutrition quality of a food or product. I received a gift card from Randalls to shop in their store and give you my opinion of their new program.
Safeway has developed criteria to consider a product “low fat” or “sugar free” or “good source of fiber” and then they label foods like that in the store with shelf tags.
They include boxed products and fresh produce, which I liked. The idea is to help the shopper educate themselves between products and pick the one that their experts have deemed better for you. Products are tagged with a small green tag on the shelf where the price is. Tags also include “gluten free,” “organic” or “calorie smart.”
A complete list of tags and criteria for falling in each category can be seen here.
My overall opinion of their program is that it’s a good concept for products that I’m unfamiliar with, or to help me decide between products. It is not meant to replace the nutrition panel on the side of a box, just to quickly tell you the benefits of a certain product. Not every product is featured.
I also like that it includes fresh produce and not just boxed products.
My critique of the program is the shelves are already crowded with coupons, price tags, and other labels or announcements, and this is one more tag to clutter the shelf. Because it’s green, it does differentiate itself, but there are far more yellow tags to sort through with your eyes.
I also wouldn’t want someone to not buy a product just because it doesn’t have a Simple Nutrition approval.
Does your grocery store influence your purchases? There are many tactics that store use to get you to buy more things, is this one of them?
**Disclaimer: I received a gift card from Randalls to write my opinion on their Simple Nutrition program.